CLIENT: SK-II / AGENCY: HUGE

I JOINED A LARGE MULTI-AGENCY TEAM FOR SK-II’S #NOCOMPETITION, A SOCIAL AWARENESS PROJECT FOCUSING ON BODY IMAGE AND BEAUTY NORMS. SET TO BE LAUNCHED AT THE 2020 TOKYO OLYMPICS, I WORKED ON THE NARRATIVE STRUCTURE FOR A SERIES OF SHORT ANIMATED FILMS THAT WERE INTEGRATED INTO THE CAMPAIGN, GARNERING OVER ONE BILLION VIEWS.

WATCH THE #NOCOMPETITION FILMS